Economic Analysis of The Adoption of E-Commerce by Businesses in Cameroon
Date
2026
Authors
Mpabe Bodjongo
Mathieu Juliot
Journal Title
Journal ISSN
Volume Title
Publisher
AERC
Abstract
The objective of this article is to identify factors likely to stimulate e-commerce in Cameroon. The analysis focuses on a sample of 145,439 companies from the 2nd General Business Census (INS, 2018). Drawing on the economic literature, the results obtained using the probit model that combines endogeneity bias treatment and selection bias correction, and the Heckman selection bias correction probit model, reveal that increases in company size, the use of mobile money, education levels, and proximity significantly promote the adoption of e-commerce by businesses. At the sectoral level, these results are only verified in the "Trade and transport" and "Construction and other tertiary services" sub-sectors.