Economic Analysis of The Adoption of E-Commerce by Businesses in Cameroon

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dc.contributor.authorMpabe Bodjongo
dc.contributor.authorMathieu Juliot
dc.date.accessioned2026-03-06T07:49:31Z
dc.date.available2026-03-06T07:49:31Z
dc.date.issued2026
dc.description.abstractThe objective of this article is to identify factors likely to stimulate e-commerce in Cameroon. The analysis focuses on a sample of 145,439 companies from the 2nd General Business Census (INS, 2018). Drawing on the economic literature, the results obtained using the probit model that combines endogeneity bias treatment and selection bias correction, and the Heckman selection bias correction probit model, reveal that increases in company size, the use of mobile money, education levels, and proximity significantly promote the adoption of e-commerce by businesses. At the sectoral level, these results are only verified in the "Trade and transport" and "Construction and other tertiary services" sub-sectors.
dc.identifier.urihttps://publication.aercafricalibrary.org/handle/123456789/4090
dc.publisherAERC
dc.titleEconomic Analysis of The Adoption of E-Commerce by Businesses in Cameroon
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