Course Outline : Agribusiness Management
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African Economic Research consortium
The modern agribusiness industry includes many stakeholders such as producers, businesses providing them with supplies and services, businesses adding value to farm products (e.g. processors) and those businesses that facilitate the marketing of agricultural products to an ever-growing marketplace (e.g. wholesalers and retailers, government, policy makers and consumers). It addresses the ‘farm to fork’ paradigm. This sector operates in a complex and uncertain environment and is continuously facing new challenges including technological developments in production, manufacturing and marketing processes, heightened environmental concerns and increased nutritional awareness throughout the community. It is however expected that it must generate competitive and sustainable financial returns over the short and long run.